A Business Developer (Network And Brand)

A Leadership Position that actively manages business units to develop markets and directing organizational operations towards attaining financial and business goals. Strongly prefer organizations that require expansion or reengineering.

August 1986 to March 1997
Pilipinas Shell Petroleum Corp.

Lubricants Brand Manager (Sept.'96 - Mar.'97)
· Developed and enhanced the brand equity of Shell's gasoline engine oils & fluids in the retail market; realized 22% growth in 2-stroke oil alone.
· Created the total marketing package of Shell's automotive lubricants in the retail channel

Assistant District Manager (Nov.'94 - Aug.'96)
· Managed 8 staff and influenced the performance, development, & growth of 225 petroleum outlets in Metro Manila, & adjacent provinces.
· Promoted a support system to the training module conducted in Shell service stations.
· Supervised the implementation of the geographic information system (GIS)

Network Planner (Feb.'93- Oct.'94)
· Managed for the growth of Shell's retail network share. Responsible for the growth analysis of the trading area, site selection, lease negotiation, and determination of total package offering of Shell
· Planned, Negotiated & Implemented 14 new company-controlled service stations

Project Leader - AR:M Project (Apr.'92 - Jan. '93)
· Developed the Accounts Receivable System of Shell under the Millennium program.

Retail Sales Executive (Aug.'86 - Mar.'92)
· Managed and developed the area of responsibility, ensuring market leadership and long term business in the Retail sector

Graduated from the University of Santo Tomas (Manila) BAchelor Science in Engineering MAjor in Chemical Engineering (1985)
Seminars attended while in Shell:
- Negotiating Skills
- Brand Development
- Network Development
- Finance
- Project Development

Certified Chemical Engineer (1986)

Presently heading a third party sales and logistics outfit.