Senior Sales and Marketing Professional

Sales and Marketing in an international environment where I can utlize my experience to positively impact a company's bottom line

Steve Yarborough

3506 Sun Valley

Houston, TX 77025

713-662-0899

sayarborough@houston.rr.com



PROFESSIONAL EXPERIENCE:



Nov. 1997 – Present KAST Communications Austin/Houston, TX

President and CEO

Owner and publisher and independent representative of specialty construction magazines serving the Latin American (in Spanish) and European markets. Launched two new titles in previously untapped markets focusing on the rental side of the construction business. Developed concept, design, circulation and advertising base for both the Latin and European marketplaces. Traveled extensively in both markets attending trade events as well as calling on clients and potential customers. Developed style and content with editorial staff and managing editor. Personally responsible for producing revenues in excess of $500K annually. Also launched Executive Flyer magazine (www.executiveflyer.com) in July 2002 to serve the corporate aviation marketplace. Responsible for worldwide sales and marketing of title to aviation mfg's, fractional sales companies and related aviation goods and services providers Worked with major aerospace mfg's such as Raytheon, Cessna, Bombardier, Rockwell, Honeywell and others. Traveled extensively in Europe, Middle East and Asia calling on customers and promoting title in worldwide trade events such as NBAA, EBACE, The Dubai Airshow and Asian Aerospace. Responsible for annual sales in excess of $1 million. Also managed and produced company owned aviation events in Nassau, Bahamas. Ft. Lauderdale, and White Plains.



June 1991 - Nov. 1997 McDonald Communications Houston, TX

Vice President, Sales

Vice President of Sales for a specialty publisher of waste management and construction titles in Europe, Russia, Asia and Latin America. Personally launched waste management titles in Latin America (in Spanish) and Asian markets. Responsible for ad sales in Europe and Asia. Traveled extensively calling on clients and potential customers. Drove ad revenue through cold calling, canvassing, surveying and one-on-one presentations. Responsible for booth set-up and supervision at trade events worldwide. Also launched construction titles in Latin America, (in Spanish) Asia and Russia (in Cyrillic).

PROFESSIONAL EXPERIENCE:






Nov. 1987 - Nov. 1991 Legal Directories Publishing Dallas, TX

Regional Representative

Regional representative for a Dallas based specialty publisher of legal directories and related resource material for attorneys and legal service professionals nationwide. Responsible for sales throughout the United States in state by state territories. Worked closely with top law firms and legal service providers in developing total advertising and marketing programs through directory advertising. Called on legal service firms such as court reporters, expert witnesses, document retrieval and related services. Top salesperson out of 35 from 1988-91. Lead firm in writing new business from previously untapped as well as existing markets. Realized annual sales in excess of $350K.