COMMERCE: SALES & MARKETING

To implement my experience and developing my professional career.

2006-Current TOP WATER Domestic Water Treatment
Commercial Director Barcelona, Spain
- Designing and implementing sales and marketing strategies
- Creating Field strategies matching specific target customers
- Developing and designing promotional activities
- Recruiting telemarketing and sales staff members
- Overall training and guidance to team members

2004-2005 TECNOCASA Real Estate Barcelona, Spain
Branch Director (Dic. 2004-Present)
- Designing and implementing pricing strategies
- Implementation of sales techniques and activities
- Creating Field strategies matching specific target customers and properties
- Developing and designing promotional activities oriented to community members through small business and NGOs in order to generate brand awareness
- Recruiting sales staff members
- Overall training and guidance to team members
- Providing multicultural information when salesmen deal with different ethnic communities and educational backgrounds
- Organizing recreational activities for sales team
- Moving up-down the hierarchical structure
- Budget management
- Reporting business results to the national headquarter

1994-1999 TOYOTA OF VENEZUELA, C.A. (TDV) Caracas, Venezuela
Marketing Manager (May. 1996-Apr. 1999)
Responsible for 2 categories: Genuine Parts and New Products (Parts and Automotive inputs) for 58 dealers
- Prepare and develop marketing and media plans for different categories
- Design and coordinate marketing researches
- Design and develop pricing, advertising and distribution strategies under Just in Time system
- Coordinate marketing activities between TOYOTA MOTOR CORPORATION (TMC) and TDV
- Plan, organize, lead and control TDV’s Customer Service Award Programme for Dealers
- Promotion Coordinator for TOYOTA Service Marketing Programme

2003-2004 UNIVERSITY OF BARCELONA Barcelona, Spain
Diploma of Advance Studies in Business Administration: Department of Economical and Managerial Sciences (Feb. 2003-Present)

2000-2002 WASEDA UNIVERSITY Tokyo, Japan
Master in Commerce/International Business, Graduate School of Commerce,
(Apr. 2000-Mar. 2002)

1999-2000 Research Student, Graduate School of Commerce (Apr. 1999-Mar. 2000)

1995-1996 METROPOLITANA UNIVERSITY Caracas, Venezuela
Postgraduate in Marketing Management (Apr. 1995-Feb. 1996)

1988-1993 JOSE MARIA VARGAS UNIVERSITY Caracas, Venezuela
Undergraduate degree in Business Administration (Apr.1993)

Languages: Spanish (Native). English (University of North Carolina, U.S.A.) TOEFL score 213.
Portuguese (Brazilian Embassy at Venezuela). Japanese (Waseda University).
Publications: Master Thesis on Global Marketing Strategies in Latin America by Toyota Motor Corp.
Working Paper on Toyota’s Global Product Strategy in Europe.
Article on Toyota’s Off/On Line Product Strategy in Europe
Scholarships: Grantee of the Japanese Ministry of Education for Master Studies
Honor: 1st academic place for High School
Others: Driving license type B
Availability to travel
Visits to several countries in 4 continents.