Saad Ahmed

To undertake a leadership role in a dynamic, reputable and rewarding marketing concern.

Major Responsibilities: Managing marketing and sales activities of:
Retail (14 Divisions including 3,800 Retail Outlets and 200 Speedy sites across Pakistan)
Hi-Street (3 Divisions including 14 Mega Distributors, 100 Lube Shops, 5 3S Stations, Car Care Centers, garages, workshops and service stations)


Sales analysis: regular review and consolidation of product, Division and competitor wise sales for decision making;
Marketing and branding: development and implementation of new, innovative promotion schemes for lubricants, launching product brands;
Budget development and target setting: formulation of capital and revenue budgets and setting KPIs and sales objectives for Head Office and individual Divisions;
Business coordination and information management: liaise between Head Office and Divisions to ensure timely and effective sales target delivery. Troubleshooting, market research, communication and correspondence with stakeholders and conflict resolution are also included.
Key user for SAP (SD Module)

Major Projects:
Developed Business Plan FY’07, Zero base Hierarchy & Sales Strategy FY’07
Member of the PSO – BP Castrol “Trend Bender” Project Team
Strategic planning for marketing and sales
Installed 1091 lube signage
275 Speedy Sites
Car Care Centers (30 million budget under development)
Mega Distribution System (from policy to implementation)
Organized first ever Mega Distributor Conferences
3-S Stations
Mobile Quick Oil Change Units (MQOCUs)
Agency Rationalization (from 1200 to 575)

Marketing/Branding Initiatives:
Brand awareness campaigns “Hai Koi Hum Jaisa” 15 million and Top Tier Awareness for Magnatec and Ultra – 15 million
Mega promotion campaigns “ Jeet Hi Jeet” 20 million & Castrol Maango” 20 million
Lube package for mega distributors for promotion of highest margin products
Relaunched CNG to CNG Plus with improved API grades
Launched Lube Melas event at 200 outlets distributing Free Filter and Simonize with an oil change” in major cities
Revitalization program for Speedy sites
Introduction of DEO 1000 20 liter, Blaze 0.7 motorcycle oil, CR 40 Plus
Mini product guides as inserts 1million cans both Castrol & PSO grades
Brand awareness campaigns “Complete Car Meal – Lae Jae Meel o Meel”
Shamiyana meetings/road shows
Display and Win Competitions
First ever road concert
Castrol super graphics

MBA COLLEGE OF BUSINESS MANAGEMENT (CBM) Khi, 2000-2001
BBA - Hons COLLEGE OF BUSINESS MANAGEMENT (CBM) Khi, 1997-2000

Trainings/ Conferences Attended
Organized 2 PSO Mega Distributor conferences in Lahore and Islamabad
Participant of PSO annual sales conferences
Participated in a two-day lube conference “BP/ CASTROL & PSO”
Participant of SAP (sales and distribution) training workshop
Attended two day workshop on “Six Sigma” conducted by NUST
Attended one day workshop on “Corporate Culture” conducted by ICI British Council
Attended one day workshop on “HSE” conducted by PIP courtesy Chevron Texaco/ Caltex
Attended one-day workshop on “Time and Self Management and Continuous Improvement”
Attended one-day In house workshops on HSE, Business Ethics, Memory Loss, Managerial Leadership Corporate Leadership, Selling Skills, Defensive Driving and WOW training

Committees
Participant of “Lube Coordination Committee”
Coordinator of “Cross Functional Team for Lube Shops”
Member of PSO “Sales Conferences” & “Sales Review Meetings”

Computers Skills: Microsoft Office, Windows, Microsoft Outlook, Microsoft Visio, Lotus Notes, Macromedia Flash MX 7.0, Sony Sound 7.0, The Internet and E-mail

Languages: Urdu & English

Memberships: Dream World Family Resort & Royal Rodale Club