Sales &/OR Marketing Manager
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Education: 4
Experience: 6 years
Relocation: Yes - Internationally
Career Objective
Seeking a challenging career where the integration of Marketing,Sales,Finance and management along with my professional experience can be best combined for the benefit of my employer
Professional Experience
Boushahri Group W.L.L.
2004-Current
Trade Manager (Sales & Marketing)
Latest Activities:
• Off Trade Sales, Trade Marketing, Merchandising, Pricing, Contractual agreements, Investment plans and budgeting for displays and promotional activities
• Category Management as per our brand
• Managing Trade Drives and promotional activities for Down Trade markets as well as setting plans with execution to enhance visibility
• New Product Launch
• Roll Out Stock and Listing Tactics
• Product Placement and Stock build up
• Stock Flow and financial sales analysis
Achievements:
• Attainment and Management 650 On Premise accounts handling Sales & Marketing all over Kuwait
• Increased Sales by an average of 300%
• Managed all logistical details for the on Premise sales force
• Event and Promotional management for all activities held in the On Premise scene
• Public Relations with Media concerning events in the On Premise scene
• Customer Relation Management
• Set all business plans for the years of 04-05–06-07 concerning all budgets, sales forecasts, activities, team building activities, events and PR functions
• Attained exclusivity, visibility and sales contracts for more than 350 accounts
Responsibilities:
• Plan and organize meetings and events
• Arrange trainings for customers and partners.
• Build and maintain a strong relation with the customers and partners: awareness campaigns, correspondence, product.
• Data base administrator
• Maintaining a close and highly responsive relationship to the daily activities of the sales team
• Organizing and controlling all incoming information
• Centralizing, sending and receiving feedback regarding various reports
• Manage all On Premise accounts in terms of sales & marketing
• Enhance visibility and run out competition
• Organize, train, educate and upgrade the sales force employees
• Monitor competition and formulate counter-active plans for any movement
• Menu Engineering for proper listing of Red Bull according to international standards
• Supporting all activities of outlets with the implementation of custom designed promotional events
• Design and redesign distribution and coverage for optimum sales results
• Formulate all exclusivity, visibility and sales contracts in full description
• Prepare business plan for the upcoming year with all details of budgets, targets and events
Eductation
Notre Dame University, Zouk Mosbeh-Lebanon
B.A. Business Administration and Economics - Major Banking and Finance, with a Minor in Marketing
Certification
Customer Realtions Professional Certificate
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