Operational Director

Prepare / revise the company Policy and Standard Operating Procedure. Prepare operational budget and direct the company operation including plant and logistic operation, finance, sales and marketing of the company.

Shell Companies in Indonesia

Aug 96 to Mar 99, I was Shell Bitumen Business Manager. I managed
and developed Shell bitumen business including the operation of bitumen
terminal facility. Traded, sold and marketed Shell bitumen with annual
sales turnover of USD 15 millions.

I supervised the production quality of the Merak bulk terminal facility

I identified business opportunity, did feasibility and special study for
further development of the bitumen business.

I was Shell Asia Pacific focal point for bitumen isotanks requirements and
supply.

Mar 96 to Aug 96, I was assigned to Shell Australia Melbourne office
as Marketing Engineer. I did Shell Bitumen Quality Study. I assisted Shell Queensland to lease about 70 isotanks for Weipa project. The project required about 5,000 metric tons of bitumen worth about A$ 1.5 million. I serviced and maintained major accounts. I assisted Marketing Manager in selling and marketing bitumen products.

Feb 90 to Mar 96, I joint the company as Aviation Products and Bitumen
Sales. Prior assignment to Shell Australia I was Bitumen Business Manager.

I managed and developed Aviation Products and Bitumen business. I
serviced, maintained key accounts and provided / arranged for technical
advice on the use of Shell’s and affiliates products to be available to
customers. In 1994 sales turnover reached USD 60 million per year.

I developed and established contacts with with Shell distributors / agents,
end users, Pertamina and Public Works Department

I investigated the possibility of investment in bitumen receiving terminals
and blowing plants. Resulted in Shell decision to invest in bulk bitumen
terminal facility in Merak, West Java. ( USD 4 millions )

I monitored business development and liaise with Shell’s affiliates.

I attended various internal trainings and workshops including:
Basic and advance bitumen
Business negotiating skill
Rolls Royce RB11 Familiarization
Problem solving
Competitive Positioning and strategy
Managing self and people program

1984 – 1985 : Master Degree in Business Administration ( MBA )
University of Miami, U.S.A.
1977 – 1981 : BSc Degree in Production Engineering
Leeds Polytechnic, England
1973 - 1976 : Diploma in Mechanical Engineering
Institute Technology Negeri, Malaysia
1971 – 1972 : High School Certificate, Malaysia
1962 – 1970 : Primary / Secondary School, Bukittinggi, W. Sumatera

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