Adil Qayyum Butt

To work in a firm, which offers both challenging marketing opportunities and a dynamic growth environment.

Tetra Pak Pakistan,
Key Account Manager (Commercial Operations):
• Process owner of 3 Tetra Pak Customers (1 LDP and 2 are of JNSD). Developed joint business plan and strategies for these customers to increase their market share.
• Developed, launched and executed the marketing plan for Good Milk & Dairy Pure (brand in LDP category) and 3 brands in JNSD category.
• Sold new portfolio of TP packaging (TBA with Pull Tab and Re-Cap) to the dairy customer which resulted in 3 % market share in just a span of 6 months.
• Forecasting and budgeting of all the sales and marketing related activities.
• Extensive co-ordination with the technical and processing team (TPP & Customer)
• Sell and promote Tetra Pak business by helping these 3 customers to achieve long term objectives and creates strategic alignment among TP and these customers.
• Developed complete sales and distribution strategies and budget for 2 JNSD customers (implementation and execution).
• Direct and execute the analysis for Pakistani Beverage Industry which includes retail and consumer panel audits.
• Direct, plan and execute external distribution initiatives to increase availility of brand identity across Pakistan.

Account Executive To build Pakistani (JNSD Category) Distribution Infrastructure
• Define, plan and execute the extensive training modules for customer’s sales force and distributors.
• Plan and execute launch of various juice and milk brands (Brands include Shezan-Twist, Toomato Paste, Nurpur Milk and Kunhar Flavoured Water)
• Define and implement targeted public relations campaigns, utilising trade shows and introduced modern tools of trade and other BTL activities (consumer shows, D2D service, inhouse shows, society shows and Dawn’s All about life style exhibition) with Pakistani customers.
• Analyse and define best distribution practices utilised by the leading beverage companies (Pepsi, Coke etc).
• Organise/facilitate three major corporate events.
• Collaborate with Sales Teams of customers to design customised solutions for sales forecasting recording and reporting.
• Facilitate in developing a quarterly newsletter.
• Document technical infrastructure, operational processes and procedures, pricing structures and competition.

National University of Sciences and Technology (NUST), Pakistan, 2001
Master of Business Administration Degree
Concentration in International Business and Marketing
CGPA 3.41

Leading Key Accounts (Nov 05) – Tunisia
Installation to Performance (Feb 06) - Egypt