Shell

A self motivated individual who seeks a sales or marketing career within a reputable organization, where I can use my working experience and knowledge.

Work Experience:
Shell Marketing Egypt, OEM & Franchised Workshops Key Account Manager (June’06 – To-date)
• The role is to enter the automotive sector and start growing Shell market share in Egypt in this segment by winning new customers..
- Maximize Shell business growth in the FWS segment in Egypt.
- Achieve the sales target including proceeds, volume, and profitability.
- Capitalize on business opportunities for growth.
- Manage the marketing activities, and ensure customer satisfaction for the segment.
- Follow up and ensure proper implementation for all contracts signed between FWSs and Shell.
- Coordinate all OEM & FWS activities with Shell in Egypt and liaise between all parties involved.
- Ensure proper marketing implementation for all OEM & FWSs customers “POSM in workshops, stickers' placement, print ads, co-marketing initiatives, training, etc.”
- To carry out deep and thorough analysis of the OEM/FWS sector in Egypt.

Shell Marketing Egypt, Project Marketing Manager (June’04 – May’06)
• Responsible for all Quantum marketing activities “Co-branded Shell & Misr Petroleum diesel engine oil”.


Shell Marketing Egypt, Brand & Lubricants Marketing Specialist (Dec’ 01– May’04)
* Responsible for the Shell brand within all companies in Egypt (Shell marketing Egypt & Shell EP)

Education:
- Thanaweia Amma degree in Science, El Kamal Language School (June '1993).
- BA in Business Administration, specialization Marketing 6th of October (June’98)
- Masters in International Business Administration, Ecole Superieure Libre Des Sciences (Paris), completed 6 courses (still 8).

Competencies:
Marketing Sales
- Sensing in the Market: Mastery - Selling and Negotiating:Mastery
- Strategic Marketing and Planning:Skill - Delivers Results:Mastery
- Building the Brand Experience:Mastery - Relationship Building:Mastery
- Building Customer Value Proposition:Mastery - Customer Management:Mastery
- Innovative Marketing Communications: Mastery - Market Awareness:Mastery
- Delivering Excellence in the Market:Skill - Customer Value Propositions:Mastery - Building relations & influencing:Skil - Analysis and Problem Solving:Skill - Working in / Building Teams:Skill

Training:
- Shell Customer Value Proposition “CVP” workshop, EG.
- Shell brand and marketing communications workshop, UK.
- Shell Life course “Leadership, interpersonal & problem solving skills”, NL.
- Sales and presentation skills program, AUC, EG.
- Import and Export Diploma, AUC, EG.

- Signed a 5 years contract for lubricants supply to Hyundai OEM & FWS network in Egypt (Market leader with 30% market share in automotive segment, & the most profitable lubricants account in Egypt), and received global recognition.
- Signed 5 years contract for lubricants supply to 22 FWSs and 5 OEMs in Egypt after 9 months for accepting the assignment "BMW, Skoda, Mitsubishi & Volvo buses, Suzuki, Peugeot, etc.". - Achieved incremental vol. of 160M3 with margin of USD.500K in 2006 "first 6 months" - Nominated to Shell Global award "David Peritt prize" representing Africa. - Gained 1.4% market share in the Heavy Diesel Engine Oil "Quantum" in the first 8 months (Recognized as the best take-Off for a Shell project within Africa in 2005). - Gained 24% retail market share by Quantum launch in 500 retail sites all over Egypt. - Generated incremental revenue and volume for Quantum worth EGP. 6 Million. - Increased the advertising awareness for Shell by 27% in 2005. - Implemented successful promotions (300% incremental increase) in the years 2002 and 2003. - Successful planning and implementation for revitalizing the Shell Rimula brand family in Egypt, and introduced the upgraded “Rimula D-extra” in the family with a refreshed identity for trade up. - Successfully initiated and implemented an integrated advertising campaign for all Shell companies in Egypt for the first time.