Regional Sales Manager

- Business development - Marketing strategy formulation and review - Technical sales support - Export / import sales , e.g. sea/air freight forwarding

1. Business Strategy Formulation and Development for the Specialty Gas and Laboratory market in South East Asia/Pacific countries (Philippines, Thailand, Malaysia, Vietnam, Indonesia, India, Brunei, Australia). Currently working on market development in Middle East region, Syria, Egypt, Cambodia and Myanmar.

2. Implementation / Review of Regional Marketing and Growth Strategies to achieve sales and operating profit targets, and keeping abreast of latest competitors’ movement/activities.

3. Active Sales / Marketing, e.g. SOXAL manufactured reference calibration mixtures for use in gas chromatography, process gases; electronic gases like silane, ammonia, boron trifluoride for use in the wafer fab and primary foundries, Environmental Protocol Agency (US) compliant gases. Equipment includes gas-cabinets for use in wafer fabs; customers include Reliance (India), gas regulating equipment, calibration gas test-kit tools.


4. Maintaining Customer Contact and Understanding Customers’ needs, with focus in petrochemical industry, wafer fab and laboratory end-users. Major regional customers include:
- Rohm Electronics, Fairchild Semiconductor, Sunpower, Petron and Shell (Philippines)
- PT Pertamina, TOTAL, Chevron, Honda (Indonesia)
- Petronas, Shell, Epcos, MIMOs (Malaysia)
- BLNG, Shell and TOTAL (Brunei)
- Reliance (India)
- UMC (Taiwan)

5. Providing Technical Support to Customers through regular customer visits, presentations/technical training via regional seminars and workshops. Invited for a petrochemical technical presentation at “InterLaboratory Conference in Kalimantan (Indonesia)” in Q306

6. Well-Versed in Export Sales and Inter-Company Sales, as well as individual markets’ local practices. Certificate of Participation for course on INCOTERMS 2000, awarded by Singapore Institute of Chamber and Commerce in 2005. My on-job-training has further reinforced my theoretical knowledge and practical application

1) Bachelor Of Engineering
(Environmental)
2nd Class Honours

2)Professional Postgraduate Diploma in Marketing
(DipM ACIM)awarded by Chartered Institute of Marketing (United Kingdom)