7yrs of Experience in Marketing & Sales Operations
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Education: 4
Experience: 7 years
Relocation: Yes - Internationally
Career Objective
Seeking a middle management role into Sales & Marketing profiles involving International Business Development / Brand management / Regional Sales or Technical openings in the Gas & Oil Industry
Professional Experience
Key Roles & Responsibilities Business Development & Sales Operations (West Africa & Iran)
M/s Bajaj Auto Limited is a leading manufacturer and exporter of 2 & 3 Wheelers based in India. Company has four world class manufacturing plants with an annual sales volume of 2.72million vehicles
Responsible for overall business development growth in the region ( Marketing, Sales, Service & Spares parts )
Identify and develop potential direct customers in existing / new markets and launch products as and when available in order to meet the sales plan objectives
Identify and recommend distributors/business partners for branded products and develop established distributors in order to achieve sales targets for the products
Provide market intelligence on competition, pricing trends, sales promotions and customers etc. in order to enable effective implementation of business plans
Understanding market requirement, competition product demand and do the needful coordination with plant for market specific product modification
To direct activities such as product launch, branding, pricing, packaging, positioning, advertising/promotion, budgeting, and training as per market and competition scenario
Implementation of Country / Market / company brand portfolio mix strategy and business growth plans through distributors
Coordinating with plants and technical team in setting up assembly lines based on business growth forecast and market understanding
Developing market specific network architecture, branding and distribution structure
Eductation
Academic Qualification
B.Tech(Production Engg & Management) from N.I.T, Calicut (Former R.E.C) 2001 with 72%
B.Tech Project - Design & Manufacturing of Joystick Controlled Automatic Wheelchair. The wheelchair was designed for a physically disabled man for use within house, with minimum effort, easy controls and low manufacturing cost.
Summer Project - HAL, Bangalore in Numerical Control (NC) programming, which is the base for precision manufacturing of aircraft components using CNC machines
Additional Information
As a Brand Manager was responsible for
Responsible for planning, managing, and coordinating the logistics of Entry Segment products for the Company
Plan and implement product communication strategy, briefing creative agency on product positioning and co-ordinate in post production of commercials
To conduct researches, create, and implement effective strategic marketing plans and to manage multiple tactical activities to reach a Targeted Audience group
Laisoning with PR, Media and Research agencies for media publicity, branding and creating marketing collaterals and TV commercials / press advertisements
To direct activities such as product naming, branding, pricing, packaging, positioning, advertising/promotion, budgeting, and training as per market and competition scenario
To conduct focus groups, surveys, and competitive evaluations, all of which provide feedback for product changes and improvements and new product/service development
Ensuring Product satisfaction through regular customer contact program, in coordination with service field staffs and R&D engineers
Additional Responsibilities
Managing sales & marketing functions of companies CRM product initiatives
Previous role as Asst. Manager (Team One Project) Turning around weak and large markets
Built dealer channel and sales staff capabilities for effectively conducting Outdoor demand generation activities
Hot Categories
Chemicals
Batteries
