Senior Corporate Communications Practitioner

Working at a senior strategic level in developing and executing a company's corporate communications requirements.

March 2004 HILL & KNOWLTON / SABIC
to present Senior Consultant at Saudi Basic Industries Corporation (SABIC) Corporate Headquarters, Riyadh, Saudi Arabia

• Senior Corporate Communications Consultant for the world’s largest Public Relations agency and seconded full-time to Saudi Basic Industries Corporation (SABIC) HQ, Riyadh

• Senior advisor and project-manager to top-tier corporate executives in the world’s most highly valued chemicals industry corporation (SABIC), on all Corporate Communications matters including amongst others:

-Corporate branding; -Corporate identity; -Global corporate positioning;
-Acquisition Comms; -Exhibitions; -Public Affairs;
-Message Development; -Media Relations; -Internet/Intranet;
-Presentation skills; -Collaterals; -Conferences;
-Corporate filming; -Advertising strategy; -Internal communications;
-CSR; -Event management; -Crisis management & training
-Permanent exhibitions -Awards -Magazine & Newsletters


• Liaising and coordinating closely with an external agency’s global account team based in Europe, Middle East, Asia and the USA.
• Working alongside SABIC’s overseas office personnel.
• Direct contact with international news agencies, trade, print & electronic media.
• Regular international travel.

History BA(Hons)

1999 – 2004 EUROPEAN MOVEMENT OF THE UNITED KINGDOM LIMITED
CEO & Company Secretary

• CEO of UK operations for this pan-European Non-Governmental Organisation
• Advised and worked closely alongside senior politicians from European nations; senior civil servants; senior members of the UK Government and other mainstream political parties; senior UK based businesspeople, other key figures in UK civil society and the media.
• Advised Central and Eastern European governments on how to establish their referendum organisations and campaigns to join the European Union.
• Devised campaign strategies, brand-building, conference management, advertising strategies, message development, focus groups, national, regional & local press & media strategies/management alongside the UK Government in the area of European affairs.
• Responsible for a London office of 25 and 12 regional staff. Reported to government ministers and a Board consisting of senior politicians and corporate FTSE 100 CEOs.
• Put in place the formal national and local campaigning structure/strategy for a UK national referendum on the European Single Currency (Euro), for the UK Government, Politicians, Business and voluntary sector stakeholders. Advised overseas governments on referenda.
• Maintained and strengthened a Non-Governmental Organisation with a national voluntary membership, working in partnership with the Britain in Europe organisation.