Area Manager - Retail Fuel

A diverse business professional who "opens doors" nationally and internationally to create results utilizing the following business development formula: Clients Needs + Value -driven partnerships + Enthusiasm + Business Savvy = Clients Solutions.

2006 - Present
PAKISTAN STATE OIL COMPANY LIMITED
Lahore, Pakistan
Area Manager (Retail Fuel)

Objectives:
Implementation of company’s marketing policies
To come up with ideas of marketing and taking lower level initiatives
Achieve sales targets of all products.
Maintain best quality & quantity at all retail outlets in my area.
Stay market leader in the oil industry by development of more outlets as well as conversion from old vision to new vision outlets.

Accompishments:
Achieved results till closure of FY 07:
Closed FY 07 with positive results in two products. Achieved sales targets of PMG (9.2% above objective) and Lubricants (8.4% above objective).
Zero tolerance policy was adopted which minimized the quality and quantity complaints from the customers in my area.
Three new outlets were established which directly effected the competitor’s market share in my area.
Two cancelled outlets were restored; two old outlets were converted to New Vision outlets which helped in profit making of the company.
Took charge of a company operated outlet where all Marketing/Sales/Finance/Human Resource policies have been implemented to get the maximum profits for the company.
Despite oil shortage in the country and rising oil prices, sales targets of all three petroleum products (Diesel, Petrol, Lubricants) were achieved before closure of FY08.

2004 to September 2006
LAHORE SCHOOL OF ECONOMICS
Lahore, Pakistan
Degree: Master of Business Administration
Major: Marketing

2002 to 2004
UNIVERSITY OF THE PUNJAB
Punjab, Pakistan
Degree: Bachelors in Arts
Major: Economics and Statistics

2000 to 2001
BEACONHOUSE INFORMATICS
Pakistan
Degree: Diploma in Computer Science.

1998 - 2000
LAHORE GRAMMAR SCHOOL
Lahore, Pakistan
Degree: GCE A Level

Projects Completed:

• Market Research
Conducted Market Research for Nestle Kit Kat with the plan of finding the effect of chillers introduced by its competitors.
• Consumer Behavior
Conducted Market Research for Voodoo Tee with the aim of identifying potential target market for a new product line.
• Marketing Strategy
Conducted Market Research for CTC with the aim of designing a Marketing Plan for its coffee shops.
• International Marketing
Studied German Culture and made a physical presentation of an ad for launching Pashmina Shawls in Munich.

TRAININGS

• Professional Excellence in Marketing and Sales
Workshop conducted by Institute Of Marketing and Sales, a training firm working under Franklin Covey, in November 2007. Attended with courtesy of Pakistan State Oil Company Limited.
 In-house Training Programs

HONORS AND AWARDS

• Best Student of the year 1990.
• Organized a concert at Alhamra Arts Council under the name of Shaz Productions.
• Winner at BITECC 2001 (new Media Contest) at BEACONHOUSE INFORMATICS.

INTERESTS

Food, Computer Games, Graphic Designing, Video Editing, Cricket, Soccer, Music, Movies, Technological gadgets.


References available upon request