Mrketing/Sales Manager

To be the landmark for a qualitative enhancement in the assigned fields. To manage representative role in a faithful, dynamic and significative way, getting important goals in terms of defined targets.

I’ve a long experience in PR and sales and I earned a master in PR and Public Affairs.
My expertise contains skills acquired in different experiences, in big so as in small industries.

I've worked ten years for the first italian oil and gas group, from submarine pipelines to in shore fields.
After this I've spent the last eight years in getting high standard with people using marketing tools,PR and sales techniques.

CRM
In many years, my ability to build long term customers relationship with different targets in competitive environments has grown enormously.
This ability includes both traditional so as cutting edge ways and crm tools, giving advices and solving problems.

MARKETING and COMMUNICATIONS
I know importance of communication, wich represents the main axis of modern industries, where PR and advertising must be used together; advertising persuades people to buy or take some desired action, PR attempts to generate knowledge, understanding, confidence and goodwill.

MANAGEMENT ABILITIES
Thanks to a long experience passed from front to back office, from consulting to trouble shooting, from planning to control, today my range of skills is adequate to fulfil various duties, including managing plan and strategies based on specific targets.

SUPERVISING DUTIES
In my career I worked both in autonomous way so as in team; my duties have included the charge to coordinate other people, this means that I’ve the necessary preparation to work in group and to supervise properly small groups of persons or even to project each phase of the every day working routines.

PLUS
Long time spent in travel world make me able to know well meetings and events, from pre-show steps, to at-show actions and post show feed-back.

AMBITIONS
Leaned to results, I need to succeed within the international arena, in marketing and communications. I’m available for frequent working travel, trade fairs and foreign staying.

Best regards
Franco Iavicoli

GRADUATED Mechanical Chief Technician, 1989, 48/60, ITIS E.Conti
MASTER in PUBLIC RELATIONS & PUBLIC AFFAIRS 1998, Burson & Marstellers
TECHNICAL DIRECTOR Travel Agencies and TO 4/2005
EXPERT IN FOREIGN COMMERCE Centro Estero Lombard Chamber of Commerce, 12/2005,
ISVAP (Social security Survey Institute) qualified for social security products disposal, 2006
UIC (Uff. Italiano Cambi) inscription for financial activities agent role, 2007.

LANGUAGES: Fluent in SPANISH AND ENGLISH
Study vacation in Nottingham (UK), 3weeks, Aug. 1981
Working stay in London Sep-Dec 1989
USIU (United States International University) San Diego (Ca), English, 4wks, 1/1996
Wife Spanish mother tongue (El Salvador)
PC ABILITY:
· main Ms Office applications: word, excel, powerpoint
· t.a. management and book keeping sw
· Sabre CRS and web based booking sw
· own realization of company web site
· slides, flyers and brochures project and realization

ATTITUDES
Since before to achieve my master in PR & Public Affairs, I’ve gained a long experience in PR, working on it for corporate goals within a top player group in gas and oil, ENI Group.
My experience includes also supervising duties and eight years more of experience both in marketing so as in PR in tourism field; here I could also develop a long term customer relationship within an environment, where relational endowments and marketing skills are primary.
I think communication represents the main axis of modern industries, where PR and advertising must be used together; advertising persuades people to buy or take some desired action, PR attempts to generate knowledge, understanding, confidence and goodwill.
An authentic interest in my context evolution, has conducted me to be up to date in most field related to communication, advertise and CRM, that’s why I’m able to fulfil many duties, from customer care in front office sells and claims, to manage project expenditure plans to obtain defined goals; I can shape web campaigns in order to improve customer loyalty, I know how organize events, from pre-show steps, to at-show actions and till post show feed-back, I take a part to some trade events all around like WTM, Eyefortravel, Seatrade, TTG, No-Frills, BIT, etc.
Leaned to results, I need to succeed within international arena, in marketing, sales and communications, I’m available for frequent working travel, trade fairs and foreign staying.