Marketing Coordinator
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Education: 4
Experience: 2 years
Relocation: Yes - Internationally
Career Objective
Marketing Coordinator
Professional Experience
Responsible for the following:
- Marketing Intelligence activities which include: (Market research & analysis, Competitor price indexes, competitor new model launches, sales volumes, Advertising Campaigns, Exhibition Booths, and our Brand Health).
- Creating yearly exploring Market Surveys about customer’s opinions and attitude toward Volkswagen new models and after sales services.
- Creating Monthly status Report which contains (Sales, stock, and consignment cars).
- Assisting in choosing Models packages & option according to the sales program.
- Agency Briefing, follow up, and evaluation of the advertising campaigns, according to Volkswagen advertising guidelines.
- Assist in the Media plan preparation and execution.
- Supervising any film production for the models.
- PR Campaigns (Press Conferences, Press Releases, and sponsorships).
- Events & Exhibitions (designing the action plan, logistics, and booth setup).
- All foreign delegations & visits.
- Updating dealers with the company’s events, new policies, and vision.
- Supervising dealer’s advertisements, to make sure they comply with Volkswagen guidelines.
- Ordering marketing tools (showroom needs, and catalogues… etc.) and assuring we are not out of stock.
- Website update.
- Following up with the call center agent about our advertising campaigns impact.
- Creating quarterly company activity report.
Eductation
Bachelor of Business Administration, Sadat Academy for Management Science / 2006
Major: Banks Management.
Marketing & Selling Diploma at the American University of Cairo, expected 2009
Certification
Bachelor of Business Administration, Sadat Academy for Management Science / 2006
Additional Information
- Strategic Marketing Diploma, accredited from the Canadian center in Cairo.
- Selling Skills Diploma 2008, accredited from the Canadian center in Cairo.
- Leadership Strategies 2008, accredited from the Canadian center in Cairo.
- International Computer Driving License (ICDL) 2007, accredited from Unisco.
- Soft Skills Diploma 2006 Includes (Communication, Presentation, Selling, Leadership, and Time Management Skills) from Advanced Training & Consultation Center in Cairo.
- Marketing Principles 2004 from Shell Co.
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