Assistant Marketing Manager

To make a career in an organization which can utilize my abilities to its fullest and can offer good opportunities for both personal and professional growth.

Assistant Marketing Manager, Panpacific Electronics Ltd. (July, 2007 – Up to Date)
SONY Corporation (Sony Gulf)
Key Achievements:
• Formulate strategy for promotion activity to serve the right product to the right segmentation.
• Designed a program which reduced the report compiling time from 3 days to 2 hours.
• Reduced Hand On expenses by 25% by converting daily steepen into monthly salaries.
• To conduct monthly South Marketing & Sales meetings (review new products & incoming, pricing issues, dealers issues & market feedback).
• Reduced shortage models by 80%, by maintaining a shortage list for each Sony Center.
• Key contribution to my senior manager in designing strategies & targets for 2009.
• A detailed market research on LCD, finding total market share of each brand with there future possible growth in the year 2009.
• Project Future return by analyzing risks and opportunities in new dealers.

Junior Marketing & Sales Manager, Oxford University Press (July, 2006 – July, 2007)

Key Achievement:
• Increased F.B Areas school data bank from 115 to 225 schools by exploring unexplored schools.
• New adoption was made in 72 Schools in which 18 were key schools.
• Helped I.T dept. design a software to build customer database as part of CRM implementation & monitor adoption trend.
• Formed a record of highest book fare sales of the year: e.g. planned a book fare in Aga Khan Secondary School which generated sales of Rs. 76,000 which was record setting sales.
Trainee Sales Manager, Panpacific Electronics Ltd. 4 Weeks (Jan, 2006)
Customer Support, MOBILINK 9 Weeks (Jun-Aug, 2005)
Trainee Officer, PAK TECHNOEXPERT 12 Weeks (Jun-Sep, 2004)

• MBA - Marketing HIMS, Affiliated with University of Birmingham, UK.
Electives:
-Brand Management -Strategic Marketing -Advertising management
-Product Management -Consumer Behavior -Management of Sales Force
• BBA – Hons (Marketing) HIMS, Affiliated with University of Birmingham, UK.

• Microsoft Certified System Engineering (MCSE) courses on Windows 2000 Professional, Windows 2000 Server, Windows 2000 Active Directory And Windows 2000 Infrastructure.
• Complete command on MS Office 2007 and Basic programming in VBA.