Product/Brand/Cateory Manager

Seeking a job that will utilize my acquired skills and experience to add value to the organization and support its growth while satisfying my current career development needs.

Shell Marketing Egypt May 07-Present
Retail Lubricants Category Manager
„X Engage with sales for delivery as being accountable for volume and profit.
„X Focal point of expertise for lubricants marketing initiatives in Shell Retail.
„X Deliver Shell Retail Customer Value Propositions and category plan for 78 sites.
„X Engage with focal points for lubricants pricing including discounts as well as products positioning.
„X Identify, quantify and pursue the development of growth opportunities.
„X Manage conflicts with all parties who play role in delivering retail lubricants volume including supply chain, customer service and portfolio focal points.
o Shared in ending 07 with +30% profit.
o Succeeded in ending Q3 08 with +3% Volume & +12% profit.
Shell Marketing Egypt June 06-May 07
Retail Marketing Implementer
„X Responsible for driving retail marketing initiatives, with two subordinates.
o Shared in ending 07 +2% Fuel Volume.
„X Responsible for retail B&C.
o Saved 20% of uniform targeted budget.
„X Acting as Retail Training Manager.
o Over met training targets.
Shell Marketing Egypt July 03-June 06
Retail Training Manager
„X Responsible for service stations staff training.
o Develop and update needed training modules.
o Develop annual training plans covering different S/S.
o Train and coordinate training of S/S workers.
o Follow up training implementation in sites. Reports implementation status and participate in resolving issues hinder implementation.
o Report actual training results.
o Helped in implementing different marketing activities.
„X Got recognized for becoming Learning focal point Q3.
o Designed training modules & updated operating manual.
Shell Marketing Egypt Feb 02-July 03
Retail Training Supervisor
„X Responsible for service stations workers' training.
o Initiated annual training plan with certain measurable targets.
o Designed training database.

Egyptian Company for Networks-EgyNet Nov 00-Feb 02
Marketing Assistant

1996-2000 MSA University Cairo, Egypt
• B.A., Marketing and International Business.