Bilingual Marketing Manager

Be part of a solid company, Gas and Oil prefered. Based on my education and work experience I am sure I will be able to contribute to the companies success.

Bargain Book- America Consolidated Media, February 2008 - present
General Manager
Achieved and exceeded the monthly publication revenue from $31,000 to $61,000 in 5 months.
Assisted and guided every area in the company (sales, telemarketing, production, circulation), reducing the work load by 75% in 6 months.
Implemented monthly training activities that would develop a culture that supports and directs behaviors that drive and sustain new revenue streams, increasing sales team productivity by a significant 65%.
Provided to the ad director a bi-weekly report on budgets, market share, revenue, operation activities, promotions, etc.
Designed and implemented a specific marketing plan to properly position the newspaper in its local area by providing value to the advertisers while creating and maintaining a sales culture that would have a significant impact in the market.
Developed and implemented a coaching system that contributed to the sales team success which consisted in:
o Goal setting
o Account planning
o Time management
o Sales Skill Sets
o Advertiser Profile Analysis
Nestle Bolivia, 2004 – 2006
Sales and Marketing Manager
Developed daily business to business marketing and sales in retail market.
Led marketing strategies for 55 retail stores, increasing a 20% growth of market share.
Generated demand on consumers by using marketing tools such as merchandising, material POP, call to action, etc. (70% of revenue in 9 months).
Established lasting relations with clients. Implemented costumer relationship management, which led to a 60% increment in client’s portfolios.
Analyzed and improved distribution and logistic resulting in a 20% decrease in damaged goods.
Trained and developed personnel for marketing campaigns, promotions, and retail sales.
Managed marketing annual budget and annual plans. Analyzed retail sales reports such as KPIS, TTS, CPV.

EDUCATION

Master degree in Marketing Management, 2003-2004. Barcelona – Spain.
E.A.E. Universidad Politécnica de Catalunya.

Bachelor degree in Marketing, 1998– 2001. Cochabamba – Bolivia.
Universidad Privada Boliviana.

Bilingual - Spanish/ English
Computer Proficient - Microsoft Office, Internet, SPSS