A highly energetic, personable and results-oriented Sales & Marketing Professional with proven track record and outstanding customer-service skills.

Offering more than 17+ years experience in sales, marketing, training, resource management, administration and strategy formulation.

Skill Summary

Business Development
• Enhancing brand visibility and accelerating business growth through aggressive business development strategies.
• Planning and executing marketing strategies to achieve desired volume, market share and profit objectives.

Sales and Marketing
• Overseeing the sales and marketing operations, analyzing and developing new markets, and driving sales efforts with high potential clients through effective promotional activities and product awareness.
• Conducting detailed market study to identify emerging trends, tracking competitor activities, credit management and fine tuning business strategies.

Channel Management
• Identifying and networking with financially strong and reliable clients.
• Planning & coordinating with production/ logistics to ensure timely manufacturing and delivery of the products.
• Providing customized business solutions.

Team Management
• Leading, mentoring & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
• Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
• Preparing and delivering high-impact presentations for lead generation and closure of calls.

• MBA (Marketing), from Pune University, in 1991.
• B Sc (Chemistry), from Devi Ahilya Vishva Vidya Laya, Indore, in 1988.
Trainings/ Seminars Attended

• Selling skills by Mercury Goldmann.
• Negotiation skills by Alchemist.
• World class sales call & customer management.
• Time skills by Alchemist.
• Assertiveness by Alchemist.
• Personality development, Effective Executive and stress management.

CASTROL INDIA LTD, MP & MAHARASHTRA INDIA

Career Progression
Designation Duration
Workshop Specialist Aug 1995 – Aug 2004
Sr. Sales Executive
Sales Executive

Successfully handled the MP and Maharashtra region and handled a sales turnover of $ 4.7 mn per annum. Led a team of 20, and reported to the Workshop Development Manager.

Select Responsibilities:
• Handled direct/indirect customers and private workshops.
• Liaison and rapport building with OEM service Engineers.
• Organized and conducted induction trainings as well as product trainings for Sales representatives and Distributors.
• Track and monitor competitor trends and developments in the industry and formulate counter attack strategies.
• Conceptualized and designed display materials for promotional purposes.

Key Achievements:
• Consistently achieved assigned targets - won Singapore & Australia Trip on achievement of highest sales growth in workshop segment at Castrol.
• Demonstrated exceptional skills and caliber by conducting raids at Bhopal and Indore area which led to cleaning the territory from spurious Castrol.
• Played a key role in various promotional events like Kisan Mela, Garage Mechanic meets, Display contests etc.
• Conceptulized, planned and implemented a special project of Castrol Chala Gaon and Tractor Industry Analysis in Madhya Pradesh state.