Manager Sales & Distribution - I am interested in a challenging and rewarding position that utilizes my professional experience.

I wish to offer my current level of knowledge and skills that I have gained. These include: working knowledge of Sales & Distribution, Trade Marketing, Customers care, Retail, and Management.

CMPak (China Mobile Pakistan) Limited – ZONG (formerly Paktel Limited)
March’ 2006 -

Area Sales Manager – Lahore (Central-1 Region)

Responsible for:
• Managing Distribution
Distribution Management in terms of Financial Investment, Human Resource, Coverage and Frequency, Width and Depth, Information Technology, Profitability / Overheads, Trade Relations, Claim Settlement, Distributor / Franchise’s Involvement, Market Knowledge and Development, Evaluation distributors / franchise sales staff performance.

• Ensuring Business Growth
Market Share Development in both urban and rural areas, Execute local promotions and evaluate results, identification of opportunities for coverage and growth, identification of weak areas, preparation of plans for improvement, ensure support and implement, recommend subsidies for distributors if required recommend margins and incentive plans, take appropriate actions.

• Resource Management / Administration
Ensure effective utilization of human resources, budgets, Give aways, promotions and incentive schemes, control and supervision via tours and surprise checks in markets.

Tariq Glass Industries Limited (Toyo Nasic)
2005 - 2006

Assistant Sales Manager – North (Punjab & NWFP)

Responsible for:
• Monitoring/Delivery of the sales targets & merchandizing.
• Placement and record of infrastructure conditioned to sales targets and outlet profile.
• Identify and analyze market potential and evaluate opportunities.
• Field Force/Team Management of 33 sales peoples at 27 Distributor Towns.
• Achieving 60 million monthly sales turn over.

Unilever Pakistan Limited
2001 - 2005

Territory Manager (Lahore Region)

Responsible for:
• To control/run Distribution Network of the assigned territory.
• To plan and run outlet specific promotions.
• To increase the productivity of the Distributors’ salesmen.
• To submit Market Evaluation reports & SWOT analysis.


Pakistan Tobacco Company Limited
1997- 2001

Trade Marketing Officer (Lahore / Faisalabad)

Responsible for:
• To ensure Distribution to the Outlet and Distribution in the Outlet.
• To provide Value Added Services to customers.
• To increase Width and Depth of the Brands.
• To prepare monthly Market Reports covering all responsibilities, Key Result Areas, SWOT analysis, Brand Progress, Market Share and Competition Activities.

QUALIFICATION

MBA American International University GPA 1997
MARKETING Lahore

IT POWER

Completed Information Technology Diploma at Beaconhouse Informatics - Lahore


I have done Master in Business Administration (Marketing) from American International University, furthermore I have also been certified by Beaconhuse Informatics for Information Technology.

COURSES ATTENDED

• Communications
• Leadership
• Resource Management
• Distribution Edge Series
• Information Technology
• Merchandising Workshop
• Sales Training Workshop
• OCAT

MAJOR ACHIEVEMENTS

• Supervised ZONG successful launch & Retailer Events.
• Supervised ground activity of Cricket Sponsorships with famous brand WILLS.
• Arranged venues for promotional Musical Shows performed by Ibrar-ul-Haq to strengthen the rural brand EMBASSY.
• Monitored Titanic Film Shows promotion with High Image brand GOLD LEAF.
• Supervised Retail Census Survey (RCS-4) with the co-ordination of Aftab Associates and implemented in Lahore market during association with Pakistan Tobacco Company Limited.
• Supervised Town Storming activities with Branded Floats and Kiosks for KNORR & ENERGILE with Unilever Pakistan Limited and for GOLD LEAF, WILLS & EMBASSY with Pakistan Tobacco Company.

PROFESSIONAL COMPETENCIES

• Passion for Growth
• Team Leadership
• Proactive and Initiative taker
• Strategic Influencing
• Holding People Accountable

PROFESSIONAL SKILLS

• Business Development Skill
• Infrastructure Planning
• Handling Trade Promotion Activities
• Selling / Distribution Planning
• IT Skills