MARKETING/SALES/CORPORATE RELATIONS MANAGER
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Education: 4
Experience: 5 years
Relocation: Yes - Internationally
Career Objective
To increase the shareholder value and maximizing profit by employing the best in marketing and public relations skills.
Professional Experience
Marketing and Corporate Relations Manager, Apollo Tours
July 2008 to Present
Responsible for developing and implementing marketing strategies for the full portfolio of Apollo Tours as well as sourcing for new clients.
Responsible for leading and managing, on a day to day basis, all Apollo Tours marketing initiatives.
Manage an advertising & promotions budget of over Kshs 500, 000 annually
Leading all new product innovations
Nurture an effective working relationship with corporate clients as well as individual clients and external advertising agencies and lead field execution of marketing strategies
write proposals for market research projects
design questionnaires
coordinate field operations for projects
coordinate statistical analysis of data
prepared analytical report of results
make recommendations
present results to clients
2008 Offshore Financial Advisor, Winton Investment Services Ltd
Jan 2008- May 2008
Marketing of offshore financial products in the Kenyan market especially targeting co-operates and high network individuals
Repackaging existing financial products to fit various market segments
Training of Co-operate clients on Offshore Investments
Building Investment portfolios for new and existing clients
Perform market research and identify suitable offshore investment products
Monitor competitor activities and recommend where changes are needed to ensure Winton is always ahead of competition
Provide marketing support to other departments in the organization
Review and recommend marketing and advertising material
Periodically review performance of products and advise on strategies to be adopted to ensure optimal performance in all products
2006-2007 Sounds and Pictures, Level One Productions, Alison Productions
Freelance wardrobe and make-up artist for TV commercials
Production of commercials
Editing of commercials
Marketing your work to existing and new clients.
Looking for appropriate cast to be featured in the commercial.
Eductation
2007 United States International University
Bsc in International Business Administration (Marketing)
2006 Computer Pride Learning Institute
Advanced Diploma in Business Information Systems (ABE)
2005 Nairobi Institute of Business Studies (NIBS)
Diploma in Business Information Systems (ABE)
Diploma in Information Technology (NIBS)
2002 Augustana College
Diploma in Journalism and Broadcasting
2000 Alphax College, Eldoret
Certificate in Ms Office
1999 Karima Girls High School
Kenya Certificate of Secondary Education – Grade C
Certification
EDUCATION
2009 Marketing Society of Kenya
Practitioners Diploma in Marketing
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