Marketing, Sales, HR or Administration

Executive

January 2005 – December 2008 "PMG", Public House, Almaty, Kazakhstan
Business Development Manager

December 2002 – December 2004 "Mars LLC", Almaty, Kazakhstan
Marketing Executive CEA (free lancer)
Main responsibilities:
Monitor KAZ, AZE, GEO, ARM, UZB, KIR, TAJ, TURK and MON markets re implementation different activities:
• Developing and ordering local POS equipment, POP materials
• Developing of POSm budget for all division and monitoring proper it utilization
• Controlling from brand marketing side correct brand attributes using
• Briefing and monitoring local media and BTL agencies
• Making local adaptation of CEA display strategy (plan-o-gramm development)
• Auditing and controlling research agency data, summarized all local marketing information and present it to management
• Organizing correct distribution over the division of all POS materials (taking into account input of each distributor)
• Working together with TSSs in key account channel (organizing common activities)
• Developing, briefing and organizing special trade drives and promotions
• Brand strategy local adaptation (Integrated Communication Planning)
April 2000 – November 2001 "British American Tobacco", Almaty, Kazakhstan
Marketing Executive Central Asia
Main responsibilities:
• Collect & submit the management information on brand budgets & expenditures by each CA market per brand/activity on monthly basis
• Assist the MSM in implementation of Cycle planning process throughout CA, including compilation of activity, cycle calendars, activity recommendation/evaluation
• Work with Brand marketing team to establish effective communication on the development of cycle plans and sales forecasts
• Develop and submit for approval the artworks for materials that are related to specific and general branded activities in the markets
• Ensure that brand objectives & strategies are effectively executed and mirror brand guidelines in the field activities
• Negotiate & co-ordinate activities with advertising and promotional agencies
• Establish effective negotiation process with media & materials’ suppliers, monitor & report the utilisation of marketing budgets to achieve the company’s brand, volume & profitability objectives
• Establish effective communication with End Market managers to co-ordinate marketing activities within the CA

EDUCATION

1989 - 1994 Southern Kazakhstan Technical University, Automation Engineering, Diploma
1979 - 1989 Secondary school, Diploma with Excellence

2007, July Interior Design Studio Summer Course in Milan, Italy, Certificate
1994, January - May English Language Courses (Am.E), Diploma

1993, January - May Business & Conversation English Courses, Diploma

Training: “Introduction to Merchandising”, “Dimensions of Professional Selling” – 1999 (CCLCR, Moscow, Russia), “Microsoft Power Point” – 2000 (Alsi center, Almaty, Kazakhstan), “Presentation skills” – 2001 (CBSD, Tanderberd-Moscow, USA – Russia)

PC skills: Excel, Word, Power Point, Lotus Notes, Internet, e-mail
Language skills: English – fluent, Russian, Tatar –native, Kazakh – basic
Driving license: “B” category