Marketing

With the experience of heading an Ad Agency & being a marketing consultant of prominent organizations in the ME, I now seek to join Sony Ericsson where I would focus all my experience & strengths into marketing & developing the brand/product/service.

Career – Bird’s Eye
Big Fish L.L.C & The Kanoo Group
Acting Co-Director & Marketing Consultant, UAE, BAH & Oman April 07 - till date
Account Manager May 04 – April 07
Aerotrans Cargo L.L.C
Business Development Executive Aug 03 – Mar 04
GE, DELL, WIPRO & Satyam
Projects Coordinator Mar 00 – Mar 03

Experience – Bird’s Eye
Organization : Big Fish L.L.C, The Kanoo Group (U.A.E & Oman) & Kanoo
Commercial Group (BAH, KSA & rest of the ME)
Reporting to : Deputy Chairman, The Kanoo Group
Responsibilities & Achievements:
• Turned Big Fish from a loss making organization to a profit making one
• Grew Client Base by over 30% & Reduced Costs by over 35% & successfully headed a team of diverse nationalities
• Developed Strategic off & online campaigns for various Clients (FMCG, B2B’s, Banks, Insurance, etc) & ensured successful implementation
• Created/drove PR, advertising, promotional events & website content
• Successfully generated brand awareness for Multi National Brands, reaching direct target audiences (of millions) through over 80 events resulting in increase of sales by over 30 to 60%.

Organization : Aerotrans Cargo L.L.C, Moscow & Dubai
Reporting to : Managing Director
Responsibilities & Achievements:
• Developed links & increased business between the Kotka, Moscow & Dubai sector resulting in millions in revenue
• Supervised preparation, purchasing, logistics & inventory for various operations & enhanced methods which decreased turnaround time

Organizations : GE, DELL, WIPRO & Satyam, Hyderabad, India
Reporting to : Project Managers
Responsibilities & Achievements:
• Coordinated several software projects & successfully obtained contracts
• Stood out & ranked as the best coordinator from teams of 800+

Educational Background
Degree : Bachelors in Computer Applications, Loyola Academy, India
High School : Indian School, Muscat, Oman

Core Expertise
Brand Management Marketing after Brand Damage Media Buying
B2B Marketing Business Development BTL Production
Event Management Guerilla Marketing E-Marketing


Personal Interests
Creation Science, Studying Wildlife, Traveling, Composing tunes on the Spanish Guitar & Reaching Out to the Needy.