Sales, Marketing, Strategic Planning, & Restructuring

To secure a position where my existing skills in the areas of sales, marketing, strategic planning & restructuring can be utilised by a progressive and innovative company, esp. in the field of Oil/gas.

SALES, MARKETING & STRATEGIC PLANNING CONSULTANT 2001 ˇV Present
-Conducted economics and feasibility studies for MPCO Azab Group (real estate company);- Served as a consultant for KASB Property Management LLC (UAE); - for Al-Maaly Egypt (recruitment company); Marketing Planning and Financial Consultant for YATHRIB Group (real estate);
GENERAL MANAGER DELTA INERNATIONAL GROUP [Family Business] Aug 1999 ˇV Jul 2001
- Responsible for P&L budgetary controls, sales & marketing, distribution, staff recruitment and development (excluding the factory staff), as well as logistics;- Doubled the sales volume;- Generated and selected appropriate sales and marketing strategies that meet company objectives;- Tender and contract management;- Tripled the profits whilst growing the market share from 0.2% to 1% of the market;- Designed, planned and established a distribution network that covered 70% of Cairo;- Penetrated new areas with an expansion of 250% ;
- Executed a price pack, occasion and channel strategy that delivered volume to net revenue spread by 25%;- Maximized income and profits by implementing advertising and marketing campaigns whilst promoting a new and innovative range of products and services;- Met all agreed key performance indicators (KPIs) and service level agreements;- Contributed unique technical and sales skills sorely-needed to develop and introduce new products to market and update established products with new designs;
SHELL MARKETING EGYPT AREA SALES MANAGER ˇV CANAL, RED SEA & SINAI Apr 1997- Jul 1999 AREA SALES MANAGER ˇV CANAL Jan 1997 ˇV Apr 1997
- Major responsibilities included Market/Competitor analysis, Marketing planning, Shell portfolio brands and products/services management, marketing communications, pricing, direct consumer sales, channel management, supply/logistics planning & distribution operations.
SHELL MARKETING EGYPT CAR/ROAD TRANSPORT SUPERVISOR Jan 1996 ˇV Jan 1997
- Major responsibilities included developing special joint venture projects with car manufacturers, resellers and fleet owners on the National level.
SHELL MARKETING EGYPT SALES REPRESENTATIVE Oct 1994 ˇV Jan 1996
- Major responsibilities included achieving the preset sales targets securing a growing market share in Cairo & Upper Egypt with the right product mix delivering significant gross margin growth.

 MBA Heriot-Watt University – Edinburgh Business School
 Bachelor of Arts in Economics & Political Sciences / Cairo University - 1994
 GCE - 1989
 Jesuites School - 1987

COURSES TAKEN
 Customer Satisfaction Course –American University in Cairo - Egypt - 1997
 Interpersonal skills Course – American University in Cairo - Egypt - 1997
 New Markets Penetration Course – Lensbury - U.K. - 1996
 Negotiating Skills Course – American University in Cairo - Egypt -1996
 Strategic Marketing Planning Workshop - Egypt - 1996
 Lubricants Business Course - London- 1995
 Finance for Non-Financial Executives Course – American University in Cairo - Egypt -1995
 Time Management Course – American University in Cairo - Egypt -1995

Languages: Arabic (mother tongue); French (Fluent); English (Fluent)
Computer skills: MS Office
COURSES GIVEN
 Marketing Diploma in SIIRA Academy – August 2006 (still in process)
 Marketing Planning for KASB Group in UAE – August 2005
 Personal Selling for KASB Group in UAE – August 2005
 Sales and Marketing for El-Maaly Egypt – June 2005 -July 2005
 Personal Selling for El-Maaly Egypt – June 2005- July 2005
 Integrated Marketing Communication (RITI) - March 2003
 Sales/ Marketing & Planning IDSC (Prime Minister Cabinet) –September 2002
 Sales/ Marketing (Training of Trainers (TOT)) IDSC (Prime Minister Cabinet) – August 2002
 Sales & Marketing IDSC (Prime Minister Cabinet) – September 2001
 Sales & Marketing IDSC (Prime Minister Cabinet) – July 2001
 Marketing Planning (Shell Marketing Morocco) – 1997

AREAS OF EXPERTISE
 Maximizing Profits
 Sales & Marketing Planning
 Business Development
 Companies Restruction
 Innovative Marketing Solutions
 Team Leadership/Training
 First-class Consultation
 Market/Business Analysis
 Public Relations
 Negotiation & Communication Skills
 Identifying Opportunities
 Managing Internal/External Client relationships