Sales & Marketing Manager

Seeking challenging assignments to steer medium and large sized projects by integrating professional and business expertise supplemented with leadership skills.

ABM (Area Business Manager) (Mar 12 - Present)
• Responsible to strategically achieve sales volume and ensure customer support across diverse sectors including distributors, wholesalers, retailers and institutional facilities.
• Keep track on secondary sales volume in the district through direct supervision of 20 sales executives and take corrective measures immediately in case of any deviation.
• Drive company’s profitability by administering 4 distributions covering 800 outlets with annual turnover of PKR. 120 Million
• Prepare annual business plan for direct, indirect and retail channels supported with pricing, discounts, seasonal promotions and marketing activities to achieve SKU-wise volume/margin targets
• Ensure On Shelf Availability, Shelf Share, Visibility and Merchandising standards with the help of Sales Push Team

Notable Achievements:
• Honored with the prestigious “Recognition Certificate” from CEO (MAL Pakistan) for generating the ever highest volume in district by building and growing targeted retail base by an average of 350 new accounts or 42% increase in customer base, registering 38% volume growth in FYE 2013
• Launched new business development initiative by targeting an untapped market segment that grew sales to PKR 25 Million within 6 months and positioned as a top manager in the company

Helium Marketing Limited
Marketing Coordinator (Dec 09 – Mar 12)
• Organizing, synthesizing and communicating strategic BTL support to key accounts like Unilever, Shell, and Philip Morris International
• Provide account management services and partner with clients to determine scope of projects, budget requirements, production alternatives and time schedules.
• Responsible for client satisfaction with our organization, ensuring that communication projects align with the clients business objectives and accountable for the overall success of the client relationship.
• Organize, schedule and manage projects through effective coordination of activities, resources and utilization of inter-departmental expertise.
• Oversee project progress by monitoring actual costs against estimates and ensuring client timeline and quality expectations are achieved.

2009-2011 Institute of Business Management (IOBM), Karachi - Pakistan
Masters of Business Administration (MBA – Marketing)

2005-2008 Institute of Business Management (IOBM), Karachi - Pakistan
Bachelors of Business Administration (BBA – Marketing)

International Trainings:
• DPSPS – Distributor Professional Sales Process Seminar
o Location: Thailand - Bangkok
o Trainer: Exxon Mobil
• DELTA – Distributor Entry Level Training
o Location: Sri Lanka – Colombo
o Trainer: Achieve Global (Exxon Mobil Authorized Training Consultants)

• Father Name: Syed Shamim Ahmed Wasti (Late)
• Date Of Birth: September 29, 1986
• Marital Status: Married