Analytic Manager

To leverage 10 years of solid, progressive, and proven experiencein the field of digital marketing analtyics, business intelligenc, and big data analyis at some of the world's best companies, to a growing company in the UAE

HasOffers.com (Seattle, WA)
Manager of Marketing Business Intelligence & Predictive Analytics (June 2013-Current)
• Own the digital analytics & business intelligence for the world leader in mobile-ad analytics
• Drive the companies integration with Tableau Software
• Develop the e data pass-back infrastructure and reporting process between advertisers and publishers
• Upsell existing client base on additional reporting capability
• Developed the companies monetization strategy for digital analytics visualization
• Manage team of analysts
• Report to CEO (140 person company w/ offices in Seattle, San Francisco, Tel Aviv, London)

Microsoft Corporation (Bellevue, WA)
Digital Marketing Analytics Manager (2008-2012)
• Responsible for all site & marketing analytics , reporting, KPI definition, performance measurement, a/b testing, &
• Act as the data-expert for all aspects of digital advertising analytics & marketing campaign management
• campaign management for mobile & online advertising product (Tag)
• Manage SEM & SEO Budgets
• Built the reporting infrastructure used by over 40 employees
• Collaborate with copy writers and content editors to create content based on high value keywords
• Integrated data from Omniture and SQL into reporting dashboard & scorecard
• Responsible for interviewing, hiring, training, and managing 2 contract developers
• Present analytics data, analysis, and recommendations to a large audience every week
• Requires heavy use of Excel, Omniture, SQL, PowerPoint & various social media tools

Microsoft Corporation
Senior Financial Analyst – Bing.com (2006-2008)
• Drove financial controls over digital advertising revenue recognition for Bing.com
• Drove compliance with US GAAP, SOX
• Build revenue & incentive compensation model, forecast and budget
• Conduct standard audit of income statement and balance sheet accounts
• Work extensively with digital advertising campaign manager to negotiate contract details
• Heavy use G/L (SAP), Excel, Access, SQL, and various internal resources






KPMG LLP, (Silicon Valley, CA 2004-2006)
Internal Auditor – Risk Advisory Services
• Responsible for audit preparation and execution of dozens of e-commerce companies
• Identified audit procedures needed in ascertaining the fairness of the client’s financial statements

Bachelor of Arts in Accounting, University of Washington (2003)
Economics, University of Washington (2003)

Certificate in Advanced Managerial Accounting, University of Washington (18 credits)
Certificate in Management (18 credits), University of Washington
Certificate in Product Management (18 credits) University of Washington, 2004
Structured Query Language Certificate Program – Bellevue Community College - 2008

• Advanced Microsoft Excel skills (macros, lookups, pivot tables, if/then statements, data parsing, conditional formatting, graphing/trending, dashboard creation , other advanced functions
• Excellent experience with SQL, PowerPoint
• Excellent analytical and problem solving skills
• Experience creating executive-level presentations using most advanced Excel, Power Pivot, and Tableau functionality
• Heavy experience using Omniture Site Catalyst/Test Target (a/b testing, mobile tracking, SEM analysis, traffic funneling & conversion, geo tracking, visitor flow analysis)
• Strong experience with mobile marketing, campaign verticals, google publisher network
• Strong experience analyzing social media feedback, volume of conversation, market sentiment, etc. using social media tools like Radian 6, Ning, Facebook, Twitter, etc