Market / Business Developer

To grow in a fast paste environment within a financially stable organization, and to drive win win profitable solutions in challenging & complex situations

Head of Nestle Professional (Casablanca) NESTLE SA 2011 – Present

 Develop and implement market strategy and related business plans on how to approach “Out of Home” OOH channel ( MBS – marketing and business strategy / OPL –operational plan )
 Generate OOH demand via launching strategic F&B concepts and approaches in line with global strategy
 Develop and implement Partner contracts and agreements with strategic global accounts (example: Newrest, Sodexo, Public bids i.e: Prisons, Army.., Accor, Kenzi Hotels...)
 Launch relevant F&B brands, and foresee their flawless execution
 Manage & lead a team of 10 Sales & Solution Managers dedicated to OOH channel
 Management & accountability of Country P&L

Head of Target Group Management HoReCa (Casablanca) Metro Cash & Carry 2009- 2011

 Partner with Offer Management to develop segment specific product strategies, and Define key account assortments by segment
 Reinforce B2B credibility by organizing aggressive PR campaigns via Cooking Shows, Culinary Contests, Gastro Fairs (In & Out of Stores), External HoReCa Salons…etc
 Develop HoReCa competence amongst the Field Force and Floor managers by conducting & organizing training programs and workshops
 Lead a Cross Functional team to initiate and coordinate projects required for HoReCa specific promotions and marketing efforts
 Partnership and participate in MCC International (Dusseldorf) based Cross Functional Teams for projects related to TGM HoReCa and KAM
Regional Broker and Sales Agent (Tampa, Florida) Executive Insurance Consultants 2007 - 2009

 Marketed and sold life and health insurance policies to pre-qualified leads based on their current economic and health needs
 Educated prospects on how to read and understand insurance policies to help them identify loop-holes in policy provisions
 Conducted sales presentations designed to point out the value of Variable Annuities in an effort to persuade prospects in the investment of supplemental retirement plans

University of South Florida, St. Petersburg, Florida: Bachelors of Science May 2007
Major: Marketing GPA: 3.25 Minor: International Business GPA: 3.5
 May 2006: Made the National Honor
 Study abroad program in China May- July 2006 : interacting directly with Senior Management at the headquarters of General Motors ,IBM (Shanghai), and the 2nd largest International Port (Hong-Kong)

St. Petersburg College St. Petersburg, Florida: Associates of Arts December 2004
Major: Business Management GPA: 3.3
 Made the President’s Honor List, three semesters out of five attended

TRAININGS / CERTIFICATIONS

 March 2014 : Creating Shared Value, Street Markets, Dakar Senegal
 May 2013: Advanced Sales & Marketing, Rive Reine Nestlé, Switzerlend
 October 2010: Advanced Retailing, WHU – Otto Beisheim School of Management, Germany
 April 2010: Target Group Management, METRO HQ University, Dusseldorf Germany
 2009/2010: Excellence POS Execution, Competence Centers, Romania, Poland, France, Portugal, Netherlands, Greece & Germany
 March 2008: Insurance Broker Certified Florida, USA
 April 2003: Real Estate Agent Certified Florida, USA