Senior Marketing Coordinator & Analyst
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Education: 3
Experience: 9 years
Relocation: Yes - Internationally
Career Objective
To obtain a suitable position in Marketing at a forward-thinking, reputable company where I can contribute proactively with my experience, attitude and skills to help create true value for the company and its stakeholders.
Professional Experience
Senior Marketing Coordinator & Analyst Head Office - Gulf
Al-Bahar is the exclusive dealer for Caterpillar construction and mining equipment, lift trucks, generators, marine engines etc. in the UAE, Oman, Kuwait, Qatar and Bahrain. It also represents several world-leading brands in warehousing equipment, lift trucks, cranes, port equipment etc.
Key Responsibilities
Planning, supervision and manning of Exhibitions and Customer Events
Middle East Electricity Exhibition Dubai 2012-2014
Abu Dhabi International Petroleum Exhibition & Conference Abu Dhabi 2012-2014
Sitech Gulf Launch, Abu Dhabi - 2013
Global Oil & Gas Conference & Exhibition - Kuwait 2014
Open Houses and Customer Days across GCC Branches Since 2008
Used Equipment Sales Events across GCC Branches Since 2013
New Product Launches & Intro-Campaigns
Earthmoving Machines, Power Systems and Materials Handling Equipment
Planning, Developing and Distribution of Marketing Collateral and Novelties
Liaison, Order Placement and Payments to Ad Agencies, Media Houses and Suppliers
Brand Building and Compliance Audits
Facility Signage, Vehicle Markings, Equipment Markings, Business Documents, Marcom Material, Employee Uniforms, Merchandise, etc.
Customer Surveys and Loyalty Programs
Initial Purchase and Product Usage
Project Tracking and Lead Generation
Distribution on Inbound Inquiries to Branches and Call Center
Eductation
Institution Year Qualification Achieved
Karachi University 2001-2002 Bachelor of Commerce
Certification
Business Tools CRM (Saleslogix), DBS (IBM AS400), Oracle HR
MS Office Excel, Access, PowerPoint & Word
Additional Information
All third-party activities related to marketing operations such as vendor identification and registration, supply scope definitions, commercial terms and conditions, product/service delivery and payments authorization
Preparing creative briefs & proposals of events to support management decision making.
Writing post event reports highlighting goals achievements and recommendations for event improvement in the future
Keeping all the stakeholders informed and updated while managing projects
Hot Categories
Chemicals
Batteries
