Egypt: New Tourism Marketing Campaign Targets 12 European NationsSource: www.export-egypt.com 9/28/2016, Location: Africa |
|
|
|
|
|
The marketing company GWT has launched a new campaign to attract tourists to Egypt, focusing attention on 12 foreign countries, in line with an agreement reached with the Egyptian Tourism Authority last year.
Hany Shoukry, the CEO of GWT, announced the launch , decribing it as Egypt's biggest ever tourism promotional campaign, costing more than US$20 million and lasting more than three months. The campaign was launched in Germany last week, said Shoukry in a press conference. Egypt has seen a dramatic drop in foreign tourists over the past five years due to the suspension of promotional campaigns abroad, he said. The campaign aims to change negative images of Egypt as a tourist attraction, said Shoukry. In August 2015, GWT was awarded the job of promoting Egypt as a tourist destination, having previously won a similar contract from April 2009 to April 2012. Reham al-Sawy, the managing director of MindsShare marketing company, said the new campaign will invite European media companies to make documentary videos about different touristic destinations in Egypt, incudling Ras Sidr, Al-Gouna, Marsa Alam and Cairo. It is hoped the documentaries will be shown on popular TV channels, such as the Discovery Channel, National Geographic and CNN, according to Sawy. |
|
|
Financials and Investment News in Egypt >> |
 |
|||||
|
Egypt >> 11/21/2024 - An International Monetary Fund (IMF) mission led by Ivanna Vladkova Hollar wrapped up in-person discussions with Egyptian authorities in Cairo regardi...
|
Egypt >> 11/21/2024 - The Engineering Export Council of Egypt (EEC) revealed that engineering industry exports increased by 25.6 percent from January to September, reaching...
|
|
Egypt >> 11/20/2024 - Prime Minister Dr. Mostafa Madbouly held a meeting this morning at the government headquarters in the New Administrative Capital with Mr. Chang Won Sa...
|
Egypt >> 11/20/2024 - Egyptian Prime Minister Moustafa Madbouly, with Mahmoud Esmat, Minister of Electricity and Renewable Energy Minister, and Sultan Al Jaber, UAE Ministe...
|
|
Egypt >> 11/20/2024 - Egypt and Australia have seen a significant surge in their bilateral trade relationship, with the trade volume increasing from $270 million in 2015 to...
|
Egypt >> 11/20/2024 - Egyptian Prime Minister Moustafa Madbouli chaired the Cabinet’s weekly meeting in the New Administrative Capital.
The Cabinet is set to add... |
| Egypt Oil & Gas 1 >> 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | |
