HH Shaikh Isa Bin Salman Opens Mondelez Facility in BahrainSource: www.export-egypt.com 4/17/2018, Location: Middle East |
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His Highness Shaikh Isa bin Salman Al Khalifa inaugurated Mondelez’s biscuit production and distribution plant at Salman Industrial City.
The plant marks the latest addition to Mondelez International’s global investment portfolio. During the opening ceremony, HH Shaikh Isa acknowledged the importance of creating an attractive business environment to foster direct investment and catalyse growth. HH highlighted the Kingdom’s ongoing programme to further secure the foundations for growth and development, in line with the principles of Bahrain’s Economic Vision 2030, sustainability, competitiveness, and fairness, which aligns with HM the King’s comprehensive development plan. HH went on to emphasise the importance of transforming the private sector into the main engine of growth, in line with the directives of HRH Prince Salman bin Hamad Al Khalifa, Crown Prince, Deputy Supreme Commander and First Deputy Prime Minister. HH added that the efforts of HRH the Crown Prince, particularly the simplification of the business set-up process, would increase investment into the Kingdom and enhance citizens’ living standards. Welcoming the project, the Minister of Industry, Commerce and Tourism, Zayed R. Alzayani, highlighted the ministry’s ongoing work to enhance the Kingdom’s competitiveness, noting that Mondelez’s decision to expand demonstrates the company’s confidence in Bahrain’s economy and the attractiveness of the Kingdom’s business-friendly environment. Speaking during the event, Executive Vice President and President, AMEA of Mondelez, Maurizio Brusadelli, explained that Bahrain was selected due to its business-friendly environment, skilled local workforce and excellent transport links, all of which will be instrumental to the company’s growth plans. The 250,000 square metre manufacturing facility has a production capacity of nearly 45,000 tons per year. This new plant is located alongside Mondelez International’s existing $75 million manufacturing site, which has been producing Kraft cheese and Tang powdered beverages since 2008. The new $90 million biscuit plant will produce iconic Power Brands, including Oreo cookies and Barni soft cakes, for local consumers and will serve as a distribution hub to the Gulf region, the Levant and Africa. The Deputy Prime Minister, Shaikh Khalid bin Abdullah Al Khalifa, senior government officials, and senior Mondelez employees also attended the event. |
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