Beautyworld Middle East Opens As Market Seen At $47.5b By 2021

The Middle East and Africa’s largest international trade fair for beauty products, hair, fragrances, and wellbeing opened , with a new record in exhibitor numbers and exhibition space covered in its 23rd edition.

Beautyworld Middle East is a magnet for retailers, distributors, and beauty professionals looking for the latest inspirations in beauty and wellbeing. The 23rd edition was opened by Eng. Dawood Abdulrahman Al Hajiri, Director General of Dubai Municipality.

Spanning 61,000sqm at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades.

Running until May 10, the annual three-day event has grown by 10 percent year-on-year in exhibitor numbers, and 11 percent in exhibition space covered, highlighting its global appeal in a Middle East and African (MEA) market that’s full of promise and potential.

The impressive international essence is underlined by the presence of 24 country pavilions, including debut pavilions from Peru, Palestine, and Russia, while more than 100 exhibitors are launching products in a MEA beauty and personal care market that, according to analysts Euromonitor, is set to grow from $32.7 billion in 2017 to $47.5 billion by 2021.

“Twenty three years on since its first edition, and Beautyworld Middle East continues to flourish thanks to healthy growth in regional consumer spending on beauty products and wellbeing,” said Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East.

“Developing markets such as the MEA are among the fastest growing in the beauty industry, driven by rising disposable incomes and younger demographics that are increasingly connected and informed.

“It’s estimated the retail value of the MEA’s beauty and personal care market will be worth US$35.9 billion in 2018, and will continue to grow at a compound annual growth rate of nearly 10 percent over the next four years,” Pauwels added.

“This is in line with our own expectations for Beautyworld Middle East, which returns in 2018 with the hugely popular value-added features that attract tens of thousands of trade visitors and beauty professionals from across the globe every year.”

Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Fragrance Compounds & Finished Fragrances, and Personal Care & Hygiene.

A new Natural & Organic section has also been added to the show floor this year, where more than 60 exhibitors are showcasing their clean, green, and sustainable credentials across 700sqm of exhibition space.

While international participation is at an all-time high this week, local support is also strong, with 199 UAE exhibitors covering 7,100sqm of exhibition space – a three per cent increase over 2017.

Headlining the UAE contingent is Nazih Group, one of the Middle East and North Africa’s (MENA) largest distributors and manufacturers of beauty products, haircare, and cosmetics.

The regional powerhouse returns with one of Beautyworld Middle East’s major show highlights – Centre Stage by Nazih Group, a three-day educational showcase highlighting the latest trends and developments in the beauty industry.

Haysam Eid, EIDEAL’s Managing Director, said: “At Beautyworld Middle East, we’re highlighting our wide range of hair tools, which are a favorite with both top stylists in the region and celebrity stylists such as Jen Atkin, as well as the fabulous range of treatments from Amazon Keratin.”

“We also have a shampoo bar at our stand, where visitors can have a bespoke shampoo created that caters to their scent preferences and hair needs. Most importantly, in the past month, the winners of the EIDEAL-Santi Business Leader program were announced, and at Beautyworld Middle East 2018, we’ll have the ceremony where we will present the winners with their awards,” added Eid.