National Bank of Bahrain Launches New Brand IdentitySource: www.export-egypt.com 2/26/2019, Location: Middle East |
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The National Bank of Bahrain (NBB) announced the launch of its new brand identity in line with the Bank’s ongoing journey of transformation aimed at creating a Bank, including a brand, built for sustained growth and success in today’s rapidly changing banking environment.
The new brand was unveiled during the Euromoney-GCC Financial Forum in Bahrain in the presence of government officials, the bank’s directors, management and members of the regional and international financial community. Chairman of NBB, Farouk Y. K. Almoayyed, said, "The evolution of our brand is an important part of our strategy for continued market leadership as well as being integral to the promise we have made to all of our stakeholders when we began our journey of transformation nearly two years ago – to modernise and do all we can to get closer to and better serve our customers and the Kingdom of Bahrain. Jean-Christophe Durand, CEO of NBB, said, "We are delighted to announce this important milestone in our strategy to become a more client centric and modern bank and are excited about the message we are communicating. The new brand gives the market another look into where we are going. As part of our transformation, we have already implemented improvements to the ways we connect with our customers. |
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