Rashidi El Mizan Newest Jam and Tomato Paste Plant

Rashidi El-Mizan today announced that it has begun production at the Middle East and North Africa’s most advanced jam and tomato paste factory. The EGP 30 million facilities are located in Sixth of October City.

The opening is part of Rashidi El-Mizan’s continued expansion of production as the company leverages its powerful local and regional distribution network to capture additional market share.

Rashidi El-Mizan, a Portfolio Company of regional consumer foods and agriculture platform Gozour, is among the regions leading confectionary brands and is renowned for its tehina and halawa products. The company’s distribution network reaches 91 percent of Egypt’s 73-million-strong consumer market and continues to grow an export presence that already reaches 34 countries.

“Jam and tomato paste integrate well with Rashidi El Mizan’s present procurement, production and distribution set-up,” said Ahmed El Rashidi, REM’s Managing Director. “Horizontal expansion by growing our product list is a logical, cost effective way to drive revenue growth. 120 years of business at Rashidi El Mizan has evolved significant know-how that we are now deploying as we build a broader presence as a regional food producer, marketer and exporter.”

Citadel Capital, the leading private equity firm in the MENA region with US$ 8.3 billion in investments under control, acquired Rashidi El Mizan in late 2007. REM is a key Portfolio Company of Gozour, the private equity firm’s integrated regional multi-category consumer foods platform.